Your Website Traffic Falls After A Post – Learn the Reasons Why

It is a common marketing tactic to venture into content marketing to drive traffic to your business website. Content marketing is an effective means of making your site to perform better on the search engine and your content plays a significant reason why your website visitors and followers continue to visit your site. Undertaking a content marketing tactic usually entails hard work, dedication and a consistent follow-up to review the results. Most of the time, it happens that your website traffic suddenly falls after its post for viewing on your site. If you ever wonder why this happens, here are some possible issues that opened the gateway for your content to rank poorly on the search with a drop of significant content traffic flow.

You failed to track down your website performance after a post

After a post, it is necessary to monitor your website performance or its web page traffic flow. This is crucial in order to plan for a strategy to improve what is lacking on your post. Some webmasters find their traffic to be drastically falling and don’t even know why. The use of analytics tools will help you identify the myriads of possible causes why this happens. The Google Analytics tool for instance can evaluate various parameters why you have a drastic fall on your website traffic. To diagnose the problem is important especially when you have just launched your website and it is not getting enough web visibility yet. Analytics tools also come in handy to learn more about the market behavior of your target customers in order to optimize your content marketing strategy to entice them more to your posts.

You failed to redesign your website

There is a constant change in terms on how people use the internet these days especially on the kind of device that they use to access the internet. About 20% of website traffics come from mobile devices like Smartphones and tablet thus optimizing your website design for mobile viewing is crucial. If you are into online marketing using content strategies to reach your target audience, you should modify your web design once in a while in order to suit your website accessibility according to the changing needs of internet users. With the increasing numbers of internet users using their mobile browser, you should be able to re-design your website design accordingly to accommodate their viewing needs. The common reason why website visitors immediately leaves a web page they visit is when the interface of the site does not support the mobile browser viewing they need.

Your host and server provider is not reliable

Even if your post has a great content but your server is always down, this can significantly affect your website traffic. Online visitors of your website will likely leave your site the moment that it is taking longer for it to download on your browser for viewing. It is important to evaluate the health of your DNS to ensure that it will efficiently host your site with better reliability. You can constantly choose to regularly troubleshoot your site to ensure that it is performing better. Check if your domain name is well supported by its host server in order to prevent turning off your potential visitors who are interested to read your posts.

You failed to optimize your website and your post

One of the most common mistakes of content marketers is to focus their efforts in writing good contents but failed to perform some optimization of its content. In order to drive more traffic to your post, it is essential that its content is optimized by using relevant keywords and use H1 tags. The post should also include the keyword optimization on the content title and title description in order to provide the appropriate signals to the search engine to identify your content for search engine ranking purposes.  SEO strategy is needed in order to help your post and website become more visible on the search engine. Your SEO tactics should not be solely focused on keyword optimization but you also need to diversify your SEO campaigns in order to help boost your traffic flow. You can also optimize your post presence on the internet by integrating content marketing and social marketing as well.

You are over optimizing on-page

While it is necessary to optimize your post for SEO, too much of anything cannot do you any good on the other hand.  When you over optimize your content, it will flag a signal to the Google search engine to penalize your website. Over optimizing your post may involve keyword stuffing where the keywords being used on your post are being used too many times in the content and sometimes out of context. Some may also overstuff their title, meta keywords and meta descriptions. Using the keywords in such a way will make your post a spam which is against the Google search engine policy.

You are getting too engrossed with link building for your content

While link building forms an important part of an SEO strategy, getting too engrossed with your link building efforts may not provide productive results on your posts. Some content marketers still use link exchange in their tactics to increase the traffic of their posts but linking to sites that are irrelevant to your business can cause your post to decrease in traffic. Likewise, linking on websites that have poor page rank or low quality links will not give your post any good. Other may also be using anchor texts too many times in their content which make their post appear as spam.

Content marketing can bring significant traffic to your business if you are able to do it right. High quality posts can become viral and may become your big source of traffic to your business. If you are unsure how your content marketing is taking your business, Digital Warriors can help reinforce your efforts or help you to realign your content marketing strategy to produce better results.

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