What You Need To Understand About Google Panda And Penguin?
Over the last two years, it was very common to hear of website owners who were practically begging Google to lift the ban imposed on their websites. This was because they found out that their web presence in any local search clearly went down despite their SEO efforts like creating great content and using keyword analysis to name a few.
However, how did this happen? If they were indeed using SEO techniques, how could their website traffic go down? The answer is that they used black hat SEO techniques which is against the Google Panda and Penguin terms and condition.
What Are Black Hat SEO Techniques?
Black hat SEO techniques or strategies are considered a faster way to achieve higher blog traffic. However, Google is very particular about this that it uses Google bots to crawl every website and make sure that its guidelines are being followed. And in February 2011, it launched a search result ranking algorithm called Google Panda which is aimed at lowering the rank of low-quality sites or thin sites. Then, in April 2012, another ranking algorithm was launched called the Google Penguin that is aimed at lowering the ranks of those websites that did not follow the guidelines set by the search engine.
More About Panda
At the start of its launch, it largely affected sites that belonged to the farm niche. In fact, this was the reason why the algorithm was first coined as the Farmer update. The sites that were affected were ranked lower because they were found to have used black hat SEO techniques like keyword stuffing and publishing articles that did not provide great quality content for the readers. What they were thinking was that they only needed to post content regularly without putting any regard for quality and usefulness. Because of that, many other website owners were alarmed about the status of their websites.
More About Penguin
This search rank algorithm was targeted at webspam. It aimed for websites that did not follow the guidelines that have been set by Google especially in terms of using SEO strategies. Like the Panda update, it also went after websites whose content used keyword stuffing. Also, it targeted websites that had links to websites that were not related to the niche where it belonged.
It was said that the Penguin update impacted a good 3.1 percent of queries. So that you would know if you have been affected by Google Penguin, you need to check for messages from Google in your Webmaster accounts. This will help you address your concern.
Do not wait for these two ranking algorithms to affect your websites. Stick to the guidelines set by Google for search engine optimization and everything will be okay. For professional assistance, Digital Warriors can provide you all the right answers – helping you make grow your small venture into a profitable one.