The NoFollow Tag – Best Practices in Search Engine Optimization

nofollow tag

If you are not using the nofollow tag in your website content, then it is high time to keep you on the loop. Using the nofollow tag is the current trend in the search engine optimization strategy after the Google Penguin release that penalizes websites that come with too many promotional links on their website content. There seem to be confusion among webmasters why the nofollow tag should always grace their website page when there is a high chance for a website to rank higher in the search engine each time that they link their web page to another reputable website. The key point in using the nofollow tag is to evade the risk of getting a website penalized by Google for using many links on their web page content. It helps to note that using too many links can flag the search engine about spammed links and a website owner runs the risk of getting their site penalized or worse banned by Google.

Are links harmful to your website? 

The presence of links to your website can actually boost your search engine ranking page (SERP). By sharing additional sources to your content readers, you get a meritorious credit for a better search rank position because you are showing Google that you aim to deliver more knowledge to your readers by directing them to another helpful source to give them a better knowledge experience. However, too many links can actually hurt your search engine optimization campaign as it sends Google a message that you may be over promoting your web page content which is against Google’s webmaster policy and the best ethical practices in SEO. Adding links to your website content can help promote your search rank performance however overdoing the same have a negative impact on your website SEO. Search engine optimization Atlanta usually considers using too many links on web page content runs the risk of labeling your work as spammed content.

Why use links in the first place?

nofollow tag

Links are actually profitable tools that you can use for your search engine optimization strategy. Using links in moderation can actually boost your website traffic and page rank in the search engine. Publishers usually use links in order to direct their readers to another relevant source that will optimize their reading experience. This is crucial in any SEO strategy and should be used whenever possible to boost your website rank on search. The caveat on the benefits of using too many links is that it can signal Google that you are over promoting your site in a manner that is against the Google ethical SEO policy.

Resolving the issue of spamming your content with links

While using links is considered to be a good SEO practice, Google wants to control how webmasters and SEO pros are using links in their online marketing campaigns. Google policy requires the use of links to a minimum on a website to avoid overusing links, which is often tagged as a black hat (and unethical) SEO practices. Publishers, bloggers and webmasters often cannot sacrifice the quality of the content that they deliver to their readers by referring them to relevant sites that will help grow their reading experience. Because you run the risk of getting your website flagged with spam content, the nofollow tag offers the solution in preventing Google search engine to consider some of your links as spam.

The nofollow tag – when to use it

In the SEO process, using tags has become an important element that should be taken advantage of by webmasters. It provides online users the information about what to expect from a particular web page. Tags are also channels that deliver signal to the search engine about the relevance of your niche on a particular search query. Because you don’t want to sacrifice the quality of your readers’ experience when reading your content, you should provide some reputable referrals inside your content through links of another relevant site. However in doing so, Google can pick up the sign that you are using too many links on your page content. To avoid this kind of situation in your SEO campaign, you can use the nofollow tag on some of your links. What it does is very simple and that is telling Google not to follow the link on your web page.

The essence of a link to a website is to refer a reader to another site that provides high quality and relevant content to give them a better reading experience. This is considered as one of the best practices in content marketing strategies and benefits your SEO efforts in connection with the Panda update where Google wants encourage webmasters to produce highly relevant content that will be useful to online users. However, each link on your content is being crawled by Google and the Penguin update requires webmasters to use moderate highly relevant links to a website for SEO. In order to reduce the number of links that the Google algorithm will crawl and count on your content, you can attach the nofollow tag on some of your content links in order for them not to be counted for SEO.

Using the nofollow tag on your content

Google will not give credit to links on your web page with a nofollow tag. Thus, you will not be in danger of getting penalized for spamming your content or for using too many links on your content. Adding the nofollow tag on your links is easy by adding the rel=”nofollow” after the link from the HTML code of your web page. It should appear as this:

<a href=”” rel=”nofollow”>Your anchor text here</a>

nofollow tag

Using the nofollow tag in the following conditions situations are considered to be a good SEO practice:

  1. Paid links – this does not compromise your link publishing campaigns as you continue to introduce your business to your readers without the risks of getting penalized by Google.
  2. Comments – this helps you maintain your website visibility to web users without asking Google to count the link on your web page for SEO purpose.
  3. Unmoderated content contribution – this helps prevent associating bad links to your website content each time you allow a content contributor on your site to share content without passing moderations.


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