Smart Ways of Using Google API For Optimum Results

Online marketers are now drawing out the best advantage that they can get from using the different Google APIs for their business. A Google API consists of a Java Script that allows a third party to interact with the different Google services and to integrate its multimedia, feed based or search based content to its applications. An API is an Application Programming Interface consisting…

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Deliver an Excellent Customer Experience Using Big Data

 

 

Customer data and management is an important aspect of any online business. Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry. IT executives harness the competence of their businesses to deliver high quality customer experience using big data.

About 78% of online marketers are using big data to grow…

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Fine Tune Your Business Costs On The Cloud

Should your business go for the cloud or retain a data center? While these two things may seem like the same thing, there are distinct differences that can help you decide which will be more cost beneficial for your business. The cloud technology allows companies to store important data off site while a data center will keep your data stored within an on-premise hardware system….

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Start Up Guide to Successful Online Business

Start up a online business if you are looking for a low risk way to venture into a profitable niche market.  A small start up online business is easier to manage and it gives an entrepreneur more room for expansion when they are ready to hurdle bigger challenges. However, no matter how small an online business is there are still difficulties, risks and uncertainties…

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Monetization Strategies For The Internet of Things

The world of internet technology has a wealth of revenue opportunities for everyone. Launching your own internet business will definitely mean pursuing a monetization strategy that will earn you revenues and more potential ways of earning sales and marketing opportunities. There are varieties of ways by which a company can monetize their business using the Internet of Things (IoT) model. If you have…

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How to Use Predictive Analytics

Predictive analytics is a useful data processing system that can help businesses understand and predict customer behavior and organizational performance. If you want to become competitive in your digital marketing strategy, using predictive analytics can help you improve your ability to discover opportunities on how to optimize your marketing campaigns. Generally speaking, predictive analytics are widely used by internet marketers to grow their business…

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Microsoft Power BI and Azure Forging Advanced Small Business Analytics

Business intelligence tool combined with an advanced cloud storage service is Microsoft’s latest technology for analytics that is helping small businesses grow their data analytics system. For many years, Microsoft has been perfecting their own business intelligence tool that will be relevant to the big data analytics trend and cloud data storage. When the Microsoft Power BI became first available, it was highly…

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How SMAC Is A High Octane Fuel For Startups

The introduction of SMAC has a multitude of impact in growing digital businesses. The combination of social, mobile, analytics and cloud (SMAC) technology offers an opportunity for marketers to expand their market opportunities. Digital marketers view SMAC as a business paradigm that renders small business more capable of becoming competitive in their industry by integrating four marketing models to enhance business productivity and efficiency.

The SMAC…

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Top 5 Ways To Plan Customer SMAC (Social, Mobile, Analytic, Cloud)

The digital marketing ecosystem is currently driven with SMAC programs and initiatives. SMAC is the combination of the social, mobile, analytics and cloud technology that businesses now adapt in order to revolutionize their digital marketing approach. Marketers view SMAC as a system of business intelligence that can reinforce the capability of driving businesses towards delivering a better customer experience and lucrative business profits. With the…

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Is Guest Blogging Really Dead? A Digital Marketer’s Insights

 

Many speculations left many digital marketers contemplating whether they should just drop their interest about guest blogging as part of their search engine optimization strategy. There was an overwhelming response about Matt Cutts’ statement that guest blogging is dead and bloggers and online marketers alike are now in the dilemma whether guest blogging is wasting their time for SEO marketing or it remains to be…

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The Key Findings on Big Data Study

 

 

Businesses are getting more inclined in using big data as part of their digital marketing structure that has made a significant impact on how they do their business and the quality of the marketing outcomes. Major big data studies were conducted in order to survey various digital marketing enterprises that have taken digital marketing initiative of using big data as a tool of enabling…

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The Infusion of Brand Marketing and Big Data Analytics

Branding is a representation of the market identity of a company. It is a tool by which a company is able to build their own identity, to communicate what their products are, the quality of their services and the projection of their business reputation and trustworthiness. In order to promote branding, brand marketing, search engine optimization and digital marketing are just among the funnels…

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The Value of Product Recommendation Marketing to Small Businesses

 

 

Many small to medium business owners have growing interests about using product recommendation engine which is being widely used by big companies like Amazon and Netflix as part of their data analytic system and business engagement process with their customers. There is no doubt that this kind of data processing helps build stronger connection of a business to its potential customers thereby…

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Google Webmaster Tools- The Must Know Features for SEO

 

 

Integrating analytics to your search engine optimization campaigns is a major step that you can take in order to magnify the results of your SEO digital marketing system. Among the most valuable analytic tools in the industry today is the Google Webmaster Tool that has become the apple of the eye among the SEO pro and newbie alike. Not only is the tool…

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Techniques to Improve Internet Customer Conversion Metrics

 

 

Tracking down your internet customer conversion metrics is one of the most crucial aspects of your online marketing campaigns. Conversion marketing plays an integral part of any digital marketing campaign and strategies. It helps to boost business productivity with better return of investments. In a very highly competitive online marketing environment, it is essential for marketers to understand how to leverage over their conversion metrics…

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