Revolutionize Your SEO Campaign With the Google Webmaster Tool


google analytics

In any search engine optimization, you need to learn how to read the statistics and data that reflect  how your SEO effort is making any progress. Using tools to help you optimize results is the best thing that you can do in order to maximize your progress on any of your SEO campaign. How Google sees your SEO tactics is crucial for ranking on the search engine and search engine optimization Atlanta sees this as an important aspect of your campaign. The use of Google Analytics to monitor your website performance can significantly help your to understand how to go about with your SEO strategy.

Google Analytics has become a very important analytic tools that SEO professionals and webmasters use in their online marketing and SEO campaigns. If you are not familiar with the Google Webmaster Tool, it is a Google service that provides analytics to help you gauge your SEO progress and website performance using metrics. Your ability to maximize the use of the Google Webmaster Tool can give you the advantage of determining the weak and strong points of your SEO campaign.

Customize the settings of the Google Webmaster Tool

Initially, you need to have your website verified to be integrated with the Google Webmaster Tools. Once you have successfully done so, you need to customize its settings in order to receive a more targeted result and accurate metric analysis that will be applicable to your website. You can customize your setting by modifying the crawl rate, domain and geographic target of your business site. Using the geographic metrics is important to business with local market settings. It helps your website to target specific traffic that you need to get in order to rank high on the search engine. Bandwidths concern can also be an important consideration on your SEO performance and the crawl rate data from the Analytics Tools will help limit the maximum bandwidth usage on your site to give your website visitors a better online experience. Setting up your website domain will give Google algorithm the ability to index your website according to your URL.

The search query indicator gives you crucial information about your website performance

Atlanta SEO Company shows Google Analytics Tool search query

The Google Webmaster Tool has a search query indicator feature that provides you valuable data that can help you understand the performance of your website in terms of keyword driven SEO that drives traffic to your site. The indicator feature provides the needed information to help you gauge the performance of your keywords in boosting your website traffic. It provides important metrics like the click indicator that will tell you how the search engine users respond to your site upon appearing on the search result (whether they clicked on your website or not). The impression indicator is another metric that allows you to determine whether specific sections of your web page is interesting enough to entice your website visitor to click on it. If you want to understand whether your meta description is strong enough to drive traffic to your site, the CTR metrics can give you an analytic data on its performance. A website development company can help you integrate the Google Webmaster Analytic Tool to your website to maximize the available data that you need to further improve various aspects of your SEO marketing approach and style.

Eliminating dead links on your website

It helps to know that dead links can hurt your website ranking on the search engine. While it is often impossible to manually rid the unnatural and dead links that are associated to your site, the Google Webmaster Tools becomes your handyman in cleaning them up more efficiently. The tool can make a quick scan of your website and identify spammed links that can compel Google to penalize your site. With the tools, you have the opportunity to clean up your website for unnatural links that can threaten the progress and effectiveness of your link building campaign as part of your external SEO strategy.

Your SEO campaign using keyword marketing and analytics

It is a very popular SEO tactic to use keyword research as part of your online marketing strategy. Internet marketing Atlanta stress enough the importance of keyword marketing campaigns in order to boost your website traffic and search engine performance. The Google Analytics will provide you keyword driven leads on how to marketing content to your website in order to promote your business or products. While the use of keyword is very important in content marketing, you should likewise put the same emphasis on optimizing the quality of your content.

Your authorship stat and Google Analytics

The Google Webmaster Tool complements the other aspect of your content marketing strategy. Your author stat for instance will be gauged by the Google Analytics whether you have made a significant presence online. It is integrated to the Google + feature of Google services that helps to promote the authorship of a blogger or web marketer. Any social media marketing company will always recommend to build a strong Google authorship as part of your social media SEO campaign. This helps to boost your authorship that is labeled with trust and authority within the subject matter.

Atlanta SEO Compnay shows google authorship and analytics

Track down and review the changes on your website data

Most of the time there is a need to make some constant changes in your SEO strategy in order to yield a better result. However, any changes that you make on a website can produce some errors that can greatly affect your website performance. The Google Webmaster Tools can help evaluate a site’s performance before and after changes are made. It has the feature of “with change” found on the Webmaster Tool’s Search Queries tab. From there, you can view the current stats of your website and compare it with the previous stat prior to any changes that you make on your site. This feature of the Google Webmaster tool is significant as it gives an overview regarding the conversion rate performance of your website. At Digital-Warriors we can help you use this tool and more to grow your business.

 

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13 comments on “Revolutionize Your SEO Campaign With the Google Webmaster Tool
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