Google Analytics Basic Tutorial Part 3 – Maximize Google Analytics Tool in Optimizing Your WordPress Site
The Google Analytics is composed of powerful tools that can help you revamp the way you manage and optimize your WordPress site. There are many wealth of information that you can use in order to make the best advantage from your WordPress blog performance using the Google Analytic features. WordPress is a content management system which platform is widely used by many marketers and bloggers. With many features available on WordPress you certainly can make optimize your marketing efforts and search engine optimization process to yield the best results to your online marketing campaigns.
WordPress integrated with Google Analytics Features
WordPress is used by about 17% of websites in the World Wide Web and the number continues to count every day. Packed with powerful features, the integration of the Google Analytics to the WordPress site will further help in optimizing your website performance. Most of the WordPress themes are search engine optimized which accounts to about 80% of handling the technical aspect of your SEO. Moreover, there are also numerous useful plugins that deliver convenience in optimizing your WordPress site performance, one of which is the Google Analytics tool plugins that render your website more optimized for the search engine. The tool can help in the advanced tracking of your website performance and provides you more detailed information in real time regarding the flaws and strengths of your search engine optimization strategies.
The Google Analytics Advantage to your WordPress Site
The Google Analytics come with powerful and useful analytic features that operate to deliver an accurate tracking analysis and results about your WordPress site. There are different ways by which you can add the tool to your WordPress site but either way it is important to integrate its features to your website for better tracking analysis and optimization. You can always play with the numbers and statistical reports from the Analytic tool in order to understand how your WordPress site behaves and performs on the search engine.
Here are the good reasons why Google Analytics integration to your WordPress site benefits your marketing campaigns:
- Identify which pages on your WordPress site is visited the most
Google Analytics can point out the popular pages on your WordPress site. You can use this to your advantage by evaluating the important elements and features from your popular page that makes it more engaging to your visitors. You can then adapt the same tactic and style to the rest of your less performing WordPress pages to make it more engaging to your readers as well.
2. Determine which links are clicked by your WordPress site visitors.
With the help of the tool you will be able to identify the links that are commonly clicked by your website visitors. You can use this information by determining which sources that you link to are found to be more credible and interesting to your readers.
3. Conduct visitor segmentation to your web pages
The tool can provide you information regarding your visitor statistics and you can filter the tracking results according to returning visitors, new visitors, their geographic information and the source of the traffic directing them to your WordPress site.
4. Tune up your WordPress pages
By using the Analytic report and traffic statistics to your WordPress pages you can easily identify specific areas of your website page that need more enhancements. This will improve the various elements of your WordPress site that can optimize the number of your website visitors.
5. Target specific and accurate traffic results
You can measure the number of your website visits according to web browsers and determine which visitors are actually humans and not automated bots. You will not be blinded with the analytic data regarding your visitor stats that include automated bots that can inflate your traffic statistics in accurately for analysis.
6. Optimize your WordPress content
Your WordPress site may contain contents that are performing poorly on the search engine. If your website page is not performing better then you are better off in eliminating them and then streamline your content offering to your readers by posting better quality content instead. The Analytic tool can help you track down your web page content performance.
7. Event tracking on your WordPress site
Event tracking helps you to get an overview about the events that are taking place to your website pages or elements such as downloads, Flash elements, mobile ad clicks and video viewing from your WordPress website. You can easily track events
8. Marketing goals tracking funnels
The Google Analytics can provide you an overview regarding the activities affecting your marketing goals like the downloads and purchases made from your WordPress site, length of stay of your visitors to your site for viewing or interaction and the traffic sources that can optimize your conversion rates.
Adding Google Analytics to your WordPress site
It is possible to integrate the Google Analytics to your WordPress site in two ways namely using a plugin or adding the tracking code directly to your site.
- Adding Google Analytics to WordPress using plugins
This is the most convenient and easiest method of integrating Google Analytics to a WordPress site. Installing the Google Analytics plugin will simplify the process of integrating the tool automatically to your WordPress site. From your WordPress dashboard menu go to Plugins and search for Google Analytics plugins. Options will appear and you can find the best one that is most preferable in meeting your needs. After installing the plugin make sure to configure its settings according to your preferences. The plugin will start working to analyze and track down your WordPress site automatically without any technical know-how on your end.
- Adding Google Analytics tracking code to WordPress
Adding the Google Analytics tracking code to WordPress will require you to perform the following steps:
Step 1. Login to your administration panel and open your WordPress dashboard.
Step 2. Click on the Appearance tab and then go to the Editor tab.
Step 3. Choose either the footer.php or index.php whichever you prefer
Step 4. Look for the </body> html tag
Step 5. Copy and paste the Google Analytics code to before the </body> tag.
Step 6. Click on the Update File to save the recent changes to your HTML codes.
Word of Note:
The caveat from manually adding the Google Analytics code to your WordPress theme is that it is mainly temporary. You will lose the setting of your code each time you change your theme and you have to manually add the code all over again to integrate it to your new WordPress theme. Using the plugin is the more reliable and convenient means of optimizing your WordPress blog with Google Analytics tool.
If you are unsure on how to optimize your WordPress website using Google Analytics, our team of experts can provide you the optimal marketing results to your business advantage. TALK TO US NOW and we can start making the power of Google Analytics very useful to your WordPress site.