Learn the Ultimate Secrets to Web Designing for Optimum Web Presence

Have you ever wondered what the qualities of an effective website are? Effective web development and design is not just all about making it look fantastic. There is definitely more to styling the website with striking graphics. The real icing on the cake is how your website can connect to people and effectively draw them in. With the high competition in the search engine listing, you really have to be knowledgeable about these basic things so you can figure out how to uniquely standout in the online marketplace.

image source: www.seowebdesigntips.com/

image source: www.seowebdesigntips.com/

What is Web Presence?

Internet presence, page ranking, search engine ranking, traffic, popularity, backlinks, all of these are associated with Web Presence. It is the way and it is also the goal. So if you wan to maintain web presence, you need to keep working on your web presence solutions. A website must attract targeted traffic, encourage visitors to browse content, satisfy visitor experience and retain recurrent traffic. These are the things that effective website can accomplish.

Learn the Ultimate Secrets to Web Designing for Optimum Web Presence

According to Stanford Persuasive Technology Lab, 46.1 % of people say a website design is the number one criterion for discerning the credibility of the company. Take note that efficient web presence is essential to build trust. Set your goals, recognize who your audiences are, pay attention to your content, express what your site is all about, restructure your web design as necessary, design your web to drive more traffic and keep your site interactive with a call to action. Continue reading the article post and discover more about the web designing techniques for optimal web presence.

Technique 1 Create Clear Website Goals to Measure

It would be great for your website to have one or two primary objectives and smaller goals within the main objectives. This way, you can create a better vision for your site. The goals of your website are going to be its solid foundation and identity. Creating goals is the perfect time to reflect on important things about your website like your reasons for creating the site, what is it that you would like to achieve, how you can fit in your website to variety of marketing campaigns, and what could be the determining factors that you already achieved your website goals.

At this point, it is important to remember that clearer goals are easier to measure.  There are different ways to measure the achievement of your website and it could be the number of new visitors in your site, returning visitors of your website, number of downloaded form from your site, request form or registration and number of phone calls that you received for inquiry.

Technique 2 Study the Demographics of your Audience

Know more about your target audience because this can help you create a relevant website for them. You must efficiently align your website to the needs of your prospect consumer or clients. Study the demographics of your audience like age groups, gender, their interests and preferences for accessing your site either via smartphones or computer. Your web design ultimately affects the decision of your page visitors. You should design your website in accordance to your demographics study. You should be able to choose the most striking information to highlight in the front page, the colors and style of your site, the content and the items that go first in the navigation menu should all address to the preferences of your target audience. In this way, you can ensure high rate of returning visitors to your site.

Technique 3 Ensure Substance with your Content

Did you know that according to Content Plus Marketing, 60% of consumer feels more positive about a company after reading custom content on its site.It takes about 20-30 seconds to catch the audience’s attention before they abandon a page? Just put it this way, the content is the king of your website but your clients are the kingdom. Your content must be useful and relevant to the interests of your clients and prospect audience. Make sure that your content is interesting and shareable. Quality content can drive more traffic to your site because you can prove to be the most expert in the particular field you are in. The best things to include in your web content are customer’s reviews as well as your company’s achievements, trusted affiliations, and certifications. Keep your site visitors updated with the latest products and services of your company. Submission of service requests, customer support, FAQs, how-to videos and call to action are also nice to integrate to your web content. In this way, the visitors of your page can see how much you value your audience with all the useful information, help and support that you can give them. The content must be thorough, concise and have structured quality content.

image source: visual.ly/principles-efffective-web-design-2013

image source: visual.ly/principles-efffective-web-design-2013

Technique 4 Keep a Consistent Brand Image

Keep in mind that it is so important to keep a solid brand image and your website should reflect your specialization, credibility and professionalism in catering the needs of your existing and prospect clients. Make sure that your readers can understand your content, be friendly and approachable. What is seen in your website must be consistently applied to your printed campaign supplies and social networks like Facebook fan page and Twitter. It is recommended to use a consistent logo, colors, and fonts for all your printed materials like that of mailers, t-shirts, advertisements and business cards.

Technique 5 Streamlining your Web Design

Did you know that 40% of people abandon a website that takes more than 3 seconds to Load? This is according to KissMetrics Research. Although web designing can be an opportunity to splish-splash your creative juices, It is a rule to create a friendly website for your visitors. The site navigation, page layout, graphics and other web design elements are all critical. You must really work seriously on this web designing aspect. For instance, the old cliché “Picture paints a thousand words” is very true when it comes to web designing. That is the reason why it is important to choose graphics for functionality. It should be able to effectively convey a message to your audience about your site. Adobe Photoshop and Fireworks are awesome programs for optimizing your graphics. You can also use JavaScript for special effects like rotating slideshows. However, it is suggested to test any graphics program to different browsers to ensure the comfortable navigation of your audience. Make sure that page visitors are provided with multiple options to contact you. It can be via phone, email, company address, and fax. Website visitors definitely love a neat navigation so they can easily explore your site and quickly find what they exactly need. Approximately 50% of potential sales are lost because users can’t navigate a site.

Technique 6 Optimize your Website to Top Search Engine Listing

Google and Bing are the favorite search engine sites so don’t forget to optimize your site for high page ranking. Include title tag on each page, Meta tag description and headings within the content. More so, don’t forget to include links from other sites and social network sites to draw more traffic to your site. Include your web address on all means of communications such as newsletter, advertisements, signs, promotional tools, press releases, business cards and letterhead. Take note that people access a company’s website if they are looking for a product to buy or service to hire. Own branded email is also suggested so that clients will find you more professional. These are just the basic ways to optimize your website but it can already have positive effects to your high page ranking.

image source: mrfcommunications.com

image source: mrfcommunications.com

It is absolutely essential to discover more about the web designing techniques for optimal web presence. If you are serious about optimizing your website, then you should learn the best ways to design and develop a website. There is no better place in the World Wide Web than Digital Warriors where you can learn the most excellent internet marketing strategies. We provide useful content for superb web presence solutions.




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