Google Analytics Basic Tutorial Part 2 – Maximize Exposure for Local Search
The evolution of search engine optimization has made a significant impact among local businesses as it helps local entrepreneurs to effectively market their products and services online. The Google Analytic features that cover local business traffic monitoring and optimization process has become valuable among local marketers and thus deserves to become part of this tutorial series on Google Analytics. How you understand your local business traffic as well as your local visitors’ behavior will help you undertake an effective search engine optimization system that will help boost your local traffic and online marketing strategies.
Using Google Analytics to understand your local traffic
The Google Analytics provides a measuring tool in helping you understand about your website visitor’s activities which essentially gives you an insightful detail regarding their purchasing behavior, the sources directing traffic to your site, the trends affecting your local business market, the number of your customers purchasing from your site and similar other data that helps in guiding you to make a sound business decision. It is thus important to focus your marketing tactics by analyzing the valuable metrics that are available from the Google Analytics tool.
The Google Analytics Advanced Segment
If you want to view the local traffic activities to your website, the Analytics tool has this feature that is located from the Advanced Segment tab on your dashboard. To view your local visitors’ activities, go to Audience Overview > Advance Segments > Custom Segments > enter the area of your local business > save the segment. By customizing the audience overview feature of the Google Analytics, you can obtain valuable data and information regarding the local traffics that are going through your website. You will get enough information to help you get to know your local visitors better. The report that you will receive regarding your website traffic will be focused on the local traffic coming in and out of your site as the Google Analytics will concentrate its report that matches the settings on its Advanced Segment. In effect, all the page view report, keyword analysis and conversions on your site will be concentrated to your local website visitors only. There are many features and data available from the Advanced Segment of the Google Analytics that can help you maximize your local business performance on the web.
1. The Local Mobile Traffic
Consumers these days are more engaged in mobile shopping and the local mobile traffic data can provide you load of information regarding your website visitors’ mobile viewing activities. From the left column of the Audience tab select Mobile and then click on Overview. This will provide you information about the general overview regarding the number of visitors within your selected local area that visit your site using a mobile device. You can dig in further in understanding whether your website is optimized enough for mobile viewing when marketing to your local customers or not. You may want to consider whether the traffic data reflects whether your website interface is capable of catering mobile viewing or whether it has sufficient buttons that are displayed for mobile viewers to easily click on. If your mobile viewing traffic declines significantly, you should consider the fact that you need to overhaul the web page elements that are displayed on your website to make it more mobile friendly to avoid losing potential local customers who are using mobile devices when visiting your site. Perhaps it is time to look for a website designer that can help you to professionally build a mobile friendly ecommerce site.
2. Identify the popular pages of your website to local visitors
The Google Analytics also provides you some insights about the favorite web pages of your local visitors. If your customers love to visit a particular page on your site, it deserves to be studied more thoroughly in order to enhance your ability in providing quality web pages that your local visitors will love to view. To visit the page go to Content > Site Content > All Pages. From there you will find the list of all your web pages with information as to the total number of page views, page popularity, unique visitors from each page and the length of time that your visitor stays to view each page.
3. Local traffic sources on your website
You can view which sites are sending high quality traffic to your web pages using the Google Analytics. In order to view the local traffic source from the Analytics, go to the Standard Reports Menu tab and click on Traffic Sources > Sources > All Traffic. From the report data, the tool will reveal the various search engines and social media sites that are driving organic traffic to your web pages.
Using the Advanced Segment option on the Google Analytics tool will provide you valuable information that can help you optimize better results from your internet marketing campaign with the focus on local business search optimization. With this feature, you can gain better traffic from your local customers and to grow your marketing efforts more effectively. With the help of the Google Analytics, the advanced tool will give you an accurate metric data with regards to your website performance to the local search. You can filter data that you find valuable in helping you improve your website performance with actionable values to consider in your marketing efforts.
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