Google Analytics Basic Tutorial Part 1 – Know the Basic Features

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The Google Analytics is a new and modern breed of search engine optimization tool that has become the ultimate SEO solution in the online marketing industry today. You should be adept in understanding its basic features in order to maximize its use to your internet marketing advantage. The tool has significant capabilities in boosting your online marketing efforts and every marketer should be more inclined in using its tracking and SEO features to grow your business.

Google Analytics – Free and Premium Tools

The Google Analytics come with both the free and premium versions. While the free versions are full packed with great search engine optimization tools, there are other best features and advantage benefits from leveling up to the premium version to grow your business more professionally. The majority of the features that will be highlighted in this tutorial come with the free version which is massively used by online marketers and SEO professionals but it is worth mentioning the advantages that can be derived from the premium Google Analytics tool that comes with an overwhelming one-time fee of $150,000.

  • Full Google Analytics features with training packages and technical support from the Google experts.
  • Enjoy its trusted global infrastructure which is reliable in supporting your enterprise without worrying about downtime issues.
  • Support from the expert on deploying your website with manageable powerful solution and massive data for your SEO and analytical needs.
  • Guaranteed 1 billion hits every month.
  • Round the clock secured data access that you can fully control and manage.

All The Best Come Free


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The free Google Analytics tool is jam packed with efficient features that can take your internet marketing campaigns with great leap of success. It is worth knowing these key features and how to use them to your business advantage.

1.       Setting your business marketing goals and objectives

Because of the massive features that are available from the Analytic tool, it is best to set your goals and objectives to give you a focus on specific feature which will be more significant in providing results according to your business and marketing targets. It is worth noting that not all of the Analytics features will be valuable to your SEO and marketing campaigns. This is the essence of understanding each key feature to help you gauge which tool in the Analytics to focus your marketing efforts on.

2. Using the Analytics Advanced Segment


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The advanced segment provides you better capability in grouping data that will help in evaluating certain metrics and information about your website visitor activities. You can setup data to load from your homepage or a particular page for instance and filter results based from these segmental areas of the tool:

  • Traffic source
  • Visitor type
  • Visitor location or geography
  • Content viewed by visitors
  • Visitor engagement
  • Technology platform used by your


3.       Reading the Bounce Rate Data

The bounce rate provides you data that can help you understand your bounce rate from each of your web page. The Analytic tool gives you an idea about the number of your web page visitors who leave your web page without going any further. Web pages with a higher bounce rate deserve your attention for further evaluation why it is performing poorly in engaging your website visitors and in considering whether to optimize it or axe it down from your website.

4.       Referring sites information


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This feature of the Google Analytics will help you to understand the sources of your website traffic including the numbers of visitors that were referred to your site and the quality of your visitor engagement over time to your web pages. Use this information to identify the websites that are driving quality traffic to your business and use them as your online marketing channels in promoting your business brand, products and services.

5.       Interpret the Events Tracking feature

This feature is significant in understanding the actions taken by your visitors when interacting with your web pages. If you want to know whether your site visitor clicks on your ads, viewed a particular page, downloaded your free coupon or whitepaper or watched your video posts, the events tracking feature of the Analytics can give you wealth of information for this purpose.

6.       Content analysis and marketing tactics

Your content forms an important part of your website especially in engaging your visitors. The Analytics tool provides the feature of top content that gives you information about the average stay of your visitors to read your content. You will be able to know which of your content shows on the top and popular pages and capitalize in taking advantage of its popularity to promote your business. You can also identify which content is poorly engaging your readers and you may want to do some improvement on its content quality.

7.       Identify your weak points with Top Exit Page Analysis


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People seldom use this feature from the Google Analytics but it provides a very useful data in helping you to identify the weak areas of your website SEO efforts. The Top Exit Page Analysis provides you a better insight on which of your web pages needs some upgrading which may be affected by poor engagement or usability that can affect both your off-site and on-site conversions.

8.       Customize your data variables

Google Analytics tool tracks down the performance of web pages and this feature can be customized by managing various variables like tags, categories and other taxonomy sections that you want to focus your analysis especially when you want to closely monitor a specific web page for your products on your e-commerce site. The custom variables that you can tweak on Google Analytics are however limited to three scopes of your website namely the website page, visitors and session.

9.       Integration of Adsense to Google Analytics

If you are managing an Adsense account, you can integrate it with Google Analytics to help you obtain insights about your Adsense campaign and keyword performance on the web. The analytics report will reveal enormous data which includes the number of clicks on your ads, the number of ad displays, and ad conversion. It also simplifies the process of calculating your revenue as against the costs of obtaining customers to your business. Google Analytics users can also view their Adsense earnings by page without the need to setup the URL channel that you want to view. With the variables of analytic metrics available from the tool, you can gauge your adsense performance and integrate a better SEO and tracking analysis with a responsive action to improve your overall website performance.

If you are still confused on how to use the basic Google Analytics features to your business advantage, CALL US NOW to start discussing how we can improve your website structures using the Google Analytics tool in growing your business.

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