Easy SEO Guide For Your WordPress Site
WordPress has many straight forward SEO techniques that are easy to implement. This is one reason, that since 2003 WordPress has become one of the best and most convenient content management systems and blogging platforms. Popular and high ranking websites are using the WordPress platform and the numbers of its users continue to grow. There are varied reasons why the platform is widely preferred by webmasters and bloggers with incomparable WordPress features than other CMS platforms. If you are using WordPress for your website, here is a definite SEO guide to help you in your marketing campaigns.
Optimize your title and post description for better SEO
It is extremely important to optimize the title of your posts on WordPress because it is the first thing that your potential website visitors will see on the search results. Alongside the title is the post description which is also a part that you focus your efforts on because the search results usually reveal a snippet preview on the important information regarding the content of your post.
If you want to hook your audience to visit your WordPress blog it is important to make your post description enticing and accurate in giving an overview on what your readers should expect from your post. Your post will have a better chance of ranking high on search when your keywords are located on the first or beginning sentence of your post description and on the first words on your title. Moreover, the search engine users usually scan through the first few sentences of the snippet preview of a post and are looking for the keywords they are in search for.
Tweak your permalink structure
WordPress usually uses numbers as default in the permalink structure of a site. By default your website URL will appear like this: http://yourwebsite/?p=1234. In order to optimize your website for search engine optimization it is essential to change your site permalink into one that will include the category of your post and the title of your post. This will give better signal to the search engine to inform about the subject matter of your post for better targeted result. To change the permalink settings of your WordPress site go to dashboard > settings > permalinks.
Optimizing WordPress for images
One of the major reasons why you need to optimize the images that you post to your WordPress site is the fact that the search engine cannot read images. The engine is not capable of translating your images to textual concept thus it needs some help in order to make it more knowledgeable about what your image post is all about. This also gives you the opportunity to transform images as a tool for your search engine optimization strategy.
In order to make your images more understandable to the search engine, you can use the meta data feature for optimizing them for search. By using the alt text you are ascribing your image with a specific word that makes it more readable to the search engine. In order to optimize images, go to the “add media” tab where you will upload the image and then provide your entry on the various fields provided. The most important is the alt (alternate) text which will provide the search engine with the appropriate keyword to let know what the image is all about.
Aside from the alt text, the search engine also uses the website URL, title and description of a post where the image is found in order to obtain better contextual concept about your image post. Using images to your WordPress posts can help in providing a decent traffic for your WordPress site. By optimizing your image posts you can also increase your site visibility through image searches.
Focusing on keyword SEO for WordPress
Your keyword is a very crucial aspect of your search engine optimization tactics. Using the keywords you are providing the search engine the proper signal to understand about the theme of your site. It is best to use a keyword that has a decent number of searches with a lower number of competitions on the search results. Make sure to distribute the appropriate keyword to your title, description, content body, heading and images or logo. This can help boost your WordPress site for search result.
Using the Google Keyword tool will help in unburdening the process of finding the best keyword for your niche. You can filter the result by local or global searches as well as your competition. Using tools like keyword ranking applications will help you find the most relevant keyword for your WordPress blog.
Create your WordPress XML sitemap
It is essential to update your website presence on the search engine. By using the XML sitemap you are sending various search engines like Bing, Google and Yahoo the information that your site has just been updated. The sitemap is a channel that helps search engines determine when your website has been updated and how often the updating is done. This monitors custom taxonomies on your web pages and posts.
Using Google Webmaster Tools and Analytics
You need some tools to improve your analytics to understand your WordPress traffic and performance on search. One of the best tools there is for SEO and analytics is the Google Webmaster Tools or Google Analytics. These tools will provide you insightful data that can help you obtain important metrics in analyzing the performance of your WordPress blog on SEO. You can use various important data that you can interpret such as the links to your website, quality and source of traffic, your search engine results page, customer behavior and many others.
If you need some help to optimize your WordPress site, Digital-Warriors can help. With our professional SEO experts to help in your marketing needs, we can deliver you more personalized web development and SEO services to boost your business.