How to compare Business Intelligence Cloud Costs and Features

Business Intelligence Cloud Architecture

As an IT provider, I am overwhelmed with all the options for Business Intelligence in the cloud and very confused by how to compare service offerings in order to effective provide the best solutions. In the article we will discuss some of the different offerings on the market and why all business are racing toward the cloud for Business Intelligence Solutions. I like to think of…

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How to Use Predictive Analytics

Predictive analytics is a useful data processing system that can help businesses understand and predict customer behavior and organizational performance. If you want to become competitive in your digital marketing strategy, using predictive analytics can help you improve your ability to discover opportunities on how to optimize your marketing campaigns. Generally speaking, predictive analytics are widely used by internet marketers to grow their business…

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Microsoft Power BI and Azure Forging Advanced Small Business Analytics

Business intelligence tool combined with an advanced cloud storage service is Microsoft’s latest technology for analytics that is helping small businesses grow their data analytics system. For many years, Microsoft has been perfecting their own business intelligence tool that will be relevant to the big data analytics trend and cloud data storage. When the Microsoft Power BI became first available, it was highly…

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Using Microsoft Azure – A Small Business Data Analytics Enabler

Small businesses are getting more inclined to shift in using the Microsoft Azure in managing big data in the cloud.  By using a cloud hosted virtual workspace, it is easier to collaboratively manage, store and share data to a team of marketers that help businesses to become more promptly responsive to market demands minus the costly IT data infrastructures that only bigger enterprises can…

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Microsoft Power BI Empowers Small Business Self Service Analytics

Microsoft opened the floodgates of opportunities for small marketers that are unable to spend more for highly advanced data analytics tools. What the Microsoft power business intelligence is able to offer small businesses is quite impressive. The emergence of data analytics helped small digital marketing businesses survive the tight competition in the digital…

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The Pros and Cons of Cloud Technology Every Marketer Should Know

Whether you are about to move your data in the cloud or already did, you will find it helpful to learn the pros and cons of cloud technology for business. While the cloud based data system has already ripened to become a part of the different digital marketing solution available for marketers, it does has its downsides and beneficial features. A cloud data technology…

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What you need to know about Human Resources and Data Analytics

data analytics

Businesses are currently bombarded with massive influx of data that allows them to identify, explore and grab profitable opportunities in growing their investments. Big data management and analytics pushed at least 60% of firms to integrate the same to boost their profit earning opportunity. With the success of using big data and analytics, companies that have not yet embraced big data into their marketing strategies are gradually taking the…

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Top Data Intelligence Tools Every Marketer Should Own

data collection tools

Big data has a major impact on business. About 60% of marketing firms have engaged big data technology to improve their digital marketing strategies.. The significance of data management and analytics in upgrading the ability of marketers to improve the delivery of their products and services is tremendous. Data and information come and go very fast and business firms need to become more responsive in data…

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Leapfrog your Big Data Marketing with Apache Shark

The new Apache Shark, also known as Apache Spark, big data solutions have ignited the spark in data analytics. The digital marketing world needs an efficient solution for data management and storage, as well as a meticulous analytic process for better marketing strategies and digital marketing solutions. The Apache Spark provides an open source platform for data management and analytics, and is known to…

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Formulate Business Cases and ROI for Marketing Analytics

Integrating business cases with data and analytics will help small business owner gain better return of investment. Using data analytics in formulating business cases can help entrepreneurs grow their business intelligence with the ability to use complex data as business solutions for their business. Accordingly, return of investments or ROI is used to measure profitability. It provides an index involving financial consequences upon which metrics are…

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Data Collection Strategy to Expand Digital Marketing Insights

Digital marketers need to optimize their marketing strategies in order to attain competitive advantage over their competitors. Data analytics begin with data collection, which is the pillar in helping a business to expand its digital marketing insights. The prevalent use of analytics tools is due to the massive growth of data available to enhance the digital marketing process. The problem now lies is how an…

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How Big Data Is Improving Small Business Marketing Performance

 

 

Small and medium businesses are becoming more data driven in the conduct of their internet marketing campaigns.  The advent of the big data has revolutionized the way business firms and marketing professionals conduct their strategies with digital marketing. The process of data management in every company has eliminated the decision making based on gut, intuition and dependence on the past experiences about their marketing…

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Analytics Strategies To Measure Social Signals

Getting high quality traffic to your website is very important, especially when you are undertaking a digital marketing campaign. The social media platform has become a popular tool for helping websites in improving its search ranking and search engine optimization process. A strong social signal can significantly enhance the popularity of your brand and in driving quality traffic to your business. Measuring social signals, thus has become…

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Gain Consumer Confidence by Respecting Privacy with your Big Data Marketing

 

 

The digital marketing industry embraces more advanced steps in measuring data with respect to their conversion goals, increase search ranking and growing their brand’s popularity online. With the advent of big data and analytics tools, digital marketers have more leeway in obtaining data, analyze them and apply business intelligence to improve their market and attracting target customers with high ROI in mind through improving conversion rates…

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The Social, Mobile, Analytics, Cloud (SMAC) Equalizer for Small Business

 

The digital marketing world has evolved to create more room for the discovery of better technology in improving businesses to become more competitive and successful. Small businesses continue to thrive, grow and have become as competent as bigger enterprises with the power of social media marketing, data computing and mobile marketing. Big data analytics is a proven marketing tool that enhances the…

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