4 Important Analytic Metrics To Gauge Your Content Marketing Success
The phrase “Content is king” has been the mainstay doctrine in search engine optimization. You can never go wrong by writing high quality content that will be relevant to your target readers. Content marketing has the objective of delivering valuable information to your target audience in an effort to promote your website traffic and to make your business relevant to your potential customers. Content marketing is a crucial element of the online marketing strategies employed by internet marketers, just like web design and development and social marketing.
However, your content marketing strategy can be a flop if you are not observing the best practices used by expert content marketers which involve measuring your content marketing performance and progress. How do you do that? Use metrics that you can obtain from various analytic tools that will help you gauge your online content marketing success.
The content marketing system
There are two aspects of your content marketing system namely creating the content and content distribution. Creating your content will involve the selection of the topics to write about and how you structure your content for better SEO. The medium of communication that you want to use for content marketing also matters. The search engine loves infographics which makes creating your content using images, graphs and PowerPoint presentation a good option. You can also create videos for your content or create an eBook, white paper and other forms of visual presentation.
The next step to your content marketing system is content distribution which essentially requires you to become more selective which channels to use in distributing your content. Social media marketing in Atlanta always recommends in using top ranking social media sites which are known for their specialization in content promotion. YouTube is best for video content marketing while Pinterest and Instagram can be the best choices when promoting content through images. Facebook and Twitter are also good for textual content distribution.
Analytic metrics for content marketing
Once you have created your content and distributed it across various marketing channels, your task does not end there. You need to focus in monitoring and tracking down your content marketing progress by using an analytic tool for this purpose. Whatever analytic tool you use for gauging your content marketing success, you should keep an eye on these important metrics that will help you define and re-define your content marketing strategies as you go along with your online marketing campaigns.
1. Traffic metrics
Once you distributed your content, your ultimate goal is to create traffic back to your website. Using analytic tools with traffic metrics will allow you to determine whether your content is engaging enough to your readers that it is capable of producing organic traffic back to your site. Traffic metrics will give information as to the number of traffic directed from your content. When your content resonates well in the social media, you will likely find a significant build on your content traffic. Most of the time your traffic will be influenced by the following metrics:
- The number of your social media followers
- Your content page search rank
- The number of organic links directed to your site
The benefit of using the traffic metrics in your content marketing search engine optimization system is getting an insight about which of your content is able to engage your readers and which content appears to attract traffic. You can optimize your content for better traffic by using these strategies:
- Grow your web page rank by using keywords relevant to your niche
- Publish content to reputable websites with high ranking and extensive numbers of members and followers.
- Build your own social media followers
2. Social engagement and interaction
This is an important metric that can provide you an insight whether you are engaging your target audience with your content. You can review the number of shares or Tweets about your content including social mentions and feedback that are made from various social media channels. Website design and development companies in Atlanta are integrating social media buttons to web page content for better opportunities of obtaining social shares about the published content. You can also track down the social media channel where you content seems to be getting better engagement from its readers.
- When using Facebook make sure to create a business page where you can publish high quality content that your target audience will follow for updates. The measurable metrics from this channel include the number of clicks, comments, likes and shares about your content.
- Keep track of Twitter replies, re-tweets and mentions about your content.
- Metrics from YouTube that you can measure are the number of people marking your videos for Favorites and Likes/Dislikes.
- You can measure the number of likes and comments made on your image content from your Pinterest and Instagram accounts.
If you are using Google Analytics tool, you can measure the following metrics for social engagement:
- Number of visits per web page
- Bounce rate
- The average rate of visits on your website
3. Back links on content
Back links are important indicator that you are doing a successful content marketing for your business. When people link to your content, it means that they find your content very relevant, useful and engaging and thus worth sharing. The number of back links to your content is a good performance indicator as it defines the engagement success of your content which essentially affects your traffic and search ranking.
- Make sure to write content that has an applicability value in the future time so that it remains relevant even when the topic is no longer trending.
- Build your authorship in order to make your content more reputable and an authority within your niche topics.
- Analytic tools measure this metric by providing you some insights regarding the sources of your back links and whether these sites that are linking back to your content are reputable.
4. Conversion metrics
You want your content marketing campaign to bring better sales for your business. The conversion metrics is essential in indicating whether your content is driving revenues and conversion from your leads. By looking at the conversion metrics involving the goal completion and abandonment rates will give you an idea whether your leads convert or not converting. From this data you can identify which content is bringing more ROI for your business and which that do not which you should replace or modify and optimize to obtain better conversion rates to your business.
Using these 4 important analytic metrics will help you identify the most important aspects of your content marketing strategies. The use of analytic tools will give you the opportunity to feel less overwhelmed in measuring your content marketing performance and progress.
Digital Warriors has search engine optimization experts working as a team of professional web designers and developers that can help businesses grow their content marketing success integrated with social digital marketing strategies.
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