How to Run Your Business on a Mobile Platform

Growing your business means expanding your customer reach in the mobile platform. The use of mobile applications offers marketers new and more profitable opportunities to market their products and services without the geographic boundaries. Whether you are a small local business, you can now reach customers across the globe through the mobile marketing for business. The advent of mobile technology introduces a more innovative…

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The Infusion of Brand Marketing and Big Data Analytics

Branding is a representation of the market identity of a company. It is a tool by which a company is able to build their own identity, to communicate what their products are, the quality of their services and the projection of their business reputation and trustworthiness. In order to promote branding, brand marketing, search engine optimization and digital marketing are just among the funnels…

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The Value of Product Recommendation Marketing to Small Businesses

 

 

Many small to medium business owners have growing interests about using product recommendation engine which is being widely used by big companies like Amazon and Netflix as part of their data analytic system and business engagement process with their customers. There is no doubt that this kind of data processing helps build stronger connection of a business to its potential customers thereby…

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Google Webmaster Tools- The Must Know Features for SEO

 

 

Integrating analytics to your search engine optimization campaigns is a major step that you can take in order to magnify the results of your SEO digital marketing system. Among the most valuable analytic tools in the industry today is the Google Webmaster Tool that has become the apple of the eye among the SEO pro and newbie alike. Not only is the tool…

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Techniques to Improve Internet Customer Conversion Metrics

 

 

Tracking down your internet customer conversion metrics is one of the most crucial aspects of your online marketing campaigns. Conversion marketing plays an integral part of any digital marketing campaign and strategies. It helps to boost business productivity with better return of investments. In a very highly competitive online marketing environment, it is essential for marketers to understand how to leverage over their conversion metrics…

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Responsive Website Design for Better and Efficient SEO

A responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search engine optimization strategy. A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen…

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Top Data Intelligence Tools Every Marketer Should Own

data collection tools

Big data has a major impact on business. About 60% of marketing firms have engaged big data technology to improve their digital marketing strategies.. The significance of data management and analytics in upgrading the ability of marketers to improve the delivery of their products and services is tremendous. Data and information come and go very fast and business firms need to become more responsive in data…

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Leapfrog your Big Data Marketing with Apache Shark

The new Apache Shark, also known as Apache Spark, big data solutions have ignited the spark in data analytics. The digital marketing world needs an efficient solution for data management and storage, as well as a meticulous analytic process for better marketing strategies and digital marketing solutions. The Apache Spark provides an open source platform for data management and analytics, and is known to…

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Minority Report: Confronting Privacy Issues In Big Data Gathering

Big Data Gathering

Big data is currently the big thing in the digital age and it has caused a significant issue regarding privacy. With the big data revolution, it is possible to collect massive information using the internet technology. Along the privacy issues are the benefits derived from this innovative solution for internet marketing. Online marketers and small to large businesses are able to find a cost effective way…

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Top Social Media Branding Strategies For Aspiring Internet Marketers

Social branding defines your ability to engage your target consumers and make them remember your business. Every internet marketer ensures to market their business brand in the social media. This is precisely because about more than half of the consumers are engaged in social media, spending almost half an hour to three hours daily visiting social media and using the platform when looking for…

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Data Collection Methods to Boost Your Marketing Intelligence

Big data collection is a major activity among small to large business enterprises. Business intelligence is enhanced while marketing strategies are optimized with the help of the data collection process. There are varieties of ways by which internet marketers are able to gather data for their marketing needs. Which data collection strategies will best fit your marketing campaigns will depend upon what types of…

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Data Visualization Tools – A Feature Analysis

If you are using big data analytics for business, the use of data visualization tools can help you optimize the data processing and analysis of the captured information. Having too much data available at your disposal can result in the mismanagement in the processing of the data that can result in a more complex analysis results. For better and improved business intelligence, using…

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