Analytics Strategies To Measure Social Signals

Getting high quality traffic to your website is very important, especially when you are undertaking a digital marketing campaign. The social media platform has become a popular tool for helping websites in improving its search ranking and search engine optimization process. A strong social signal can significantly enhance the popularity of your brand and in driving quality traffic to your business. Measuring social signals, thus has become…

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Gain Consumer Confidence by Respecting Privacy with your Big Data Marketing

 

 

The digital marketing industry embraces more advanced steps in measuring data with respect to their conversion goals, increase search ranking and growing their brand’s popularity online. With the advent of big data and analytics tools, digital marketers have more leeway in obtaining data, analyze them and apply business intelligence to improve their market and attracting target customers with high ROI in mind through improving conversion rates…

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The New 4P’s of Marketing With Big Data

Today you need to see through all the hype of Big Data and know truly what is important and what is marketing mimics. To help solve this issue I want to put a creative twist on the traditional 4-Ps of Marketing with some context around Big Data. Specifically, I have coined the following concepts as the NEW 4P’s in Marketing to help folks clearly understand why they…

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Building Your Social Media Influence

 

Social media influence is about nurturing, building and growing an online network or community. To internet marketers, social influence becomes an important aspect of any of their social marketing campaign. Social influencers play an important role in driving businesses towards marketing productivity using the social media channels. The optimum goal of social media influence is to communicate, influence others to take action, increase traffic…

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The 4 V’s in Big Data for Digital Marketing

 

Digital marketing professionals declare big data as the next BIG thing in digital marketing. In the past years, only a few marketers take the time to keep tabs on the big data flowing across the different aspects of their marketing campaigns. This time around, there is no way of stopping the surge of big data explosion upon the emergence of better online marketing analytic tools,…

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The Social, Mobile, Analytics, Cloud (SMAC) Equalizer for Small Business

 

The digital marketing world has evolved to create more room for the discovery of better technology in improving businesses to become more competitive and successful. Small businesses continue to thrive, grow and have become as competent as bigger enterprises with the power of social media marketing, data computing and mobile marketing. Big data analytics is a proven marketing tool that enhances the…

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Digital Warriors becomes Hortonworks Partner to offer robust Big Data Solutions

Digital warriors

For a digital marketer who is looking for a comprehensive solution in big data analytics to boost their internet marketing campaign, the partnership of Hortonworks and Digital Warriors can provide them a better and comprehensive solution in making their business more competitive in the digital marketing industry. The big data complexities can often take internet marketers in a difficult situation on how to accurately…

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Big Data for Marketing: A Review of the Atlanta Digital Summit Panel Discussion

When the Big Data Speaks, We Should Listen

Learn How to Create Your Big Data Marketing Roadmap

Atlanta Digital SummitThe Chief Digital Warrior speaks about how your business can gracefully embrace the big data challenge with these Four Key Steps to drive your digital marketing success.

Atlanta – June 8, 2014

Atlanta Digital SummitThe Big Data era…

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Understand Google Analytics Metrics for Social Analytics

If you are aiming to get your website rank higher on search, it is important to advocate the use of content marketing strategies and to use Google Analytics to obtain optimized results. There are many factors affecting your website structures and content is one of them. Content marketing is perhaps one of the most powerful search engine optimization tactics that a webmaster can use in order to…

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Positioning Yourself As An Expert in Digital Marketing

The digital world today is so advanced and lucrative that digital marketers often find themselves in a very competitive marketing environment. If you want to expand your business in this kind of environment, becoming an expert seems to be the best thing that you can do in order to attain a competitive advantage within the digital network. The way marketers pursue marketing leads, close a sale and build…

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Using GPS and Localiztion for Social Analytics

 

 

Businesses are getting more innovative in carrying out their services and one of the tools that can help them understand about their potential customer behaviour and the market industry in general is using GPS and location data for their analytics needs. Location data collection is one of the many options of a digital marketer in order to track down their customer locations and activities. The popularity…

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Amazon Redshift considerations creating your custom Marketing Analytics

Every business in a competitive marketing industry will need an efficient data collection and management system in order to strengthen their digital marketing strategies. One data warehouse system that is creating a buzz in the data analytics field is the Amazon Redshift. It is viewed to be a breakthrough in delivering a more efficient and cost effective data warehouse system that small businesses can use in order…

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The Modern Approach: SEO merges with Social Media Marketing

Search engine optimization in digital branding has changed the way internet marketers grow their businesses’ online presence. From using television and radio advertising campaign to promote brand awareness, the ultimate change seen from this traditional type of brand marketing is one of merging social media with brand marketing and SEO. The way people interact with one another is influenced by the massive introduction of modern digital marketing…

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Utilizing Amazon Web Services (AWS) for Digital Marketing Solutions

If you are looking for a web application solution that can foster a more profitable online marketing capability to your website, the Amazon Web Services or AWS is gaining reputation in the industry today. There are various aspects of the Amazon Web Services that can help boost a digital marketing campaign and it is supported with case studies that have helped websites optimize its marketing stance in…

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